We work with you to determine the celebrity profile you need to best reach your target market, taking into account your budget, creative and campaign details, timelines, possible shoot dates, locations, etc. We then research our extensive database of celebrity talent and simultaneously solicit the entertainment marketplace to obtain a selection of talent submissions. Working together, we will narrow down the choices, and once we have prepared a shortlist of celebrity talent appropriate for your project, we begin the process of contacting talent representatives to determine the talent’s level of interest in the project. Once we know there is preliminary interest, we can structure an offer for presentation to the talent. The negotiation process can take as little as a few days and as long as a few months, depending upon many factors. We stay involved and active throughout the entire process, always with an eye towards protecting your best interests.